You’ve Been Through It. Now Let’s Build Something Stronger.

a mindset program created for those who’ve faced real adversity

—and are ready to lead from a deeper place.

You’re not here by accident.

You’re here because something in

you knows it’s time for a reset.

You’ve faced setbacks that don’t show up on stat sheets. Losses that didn’t happen on the scoreboard. Pressure that didn’t come from a crowd.

But here you are....

Still standing.

Still searching for more.

SHOWUP2WIN is built for the athlete, the leader, the human being behind the jersey. If you’re ready to rebuild your mindset, reclaim your purpose, and reset your life—this is your moment.

You don’t need hype.

You need a system.

One that’s built on real life resilience,

not surface-level motivation.

WHAT IS SHOWUP2WIN?

It is a self-paced coaching experience created by Dwayne Morton, a former international pro athlete turned mindset strategist. It blends story-driven teaching, practical mental frameworks, and

a playbook for living with confidence, consistency,

and clarity—even through life’s toughest seasons.

This program is for you if:

WHY THIS MATTERS:

I know what it feels like to lose yourself to fear.

HI, I’M DWAYNE MORTON.

The Game Almost Took Everything. Then It Gave Me Purpose.


As a Former international basketball player, I lived for high-pressure moments. I trained harder, pushed further, and did whatever it took to win. But what do you do when the game you love can no longer carry you?

My career ended suddenly with an injury I never saw coming. Then came a diagnosis that would change everything: a rare blood cancer. I was told I had five years to live. For 18 years, I lived with that expiration date hanging over me—every decision shaped by fear, every breath weighed down by uncertainty.

Then in 2022, life tested me again. I became an innocent bystander in a police shooting. The bullet missed us by inches. I should’ve died that day. But I didn’t.

Instead, I woke up to a deeper truth. In March of 2024, I discovered I had been misdiagnosed. No cancer. What I actually had was severe sleep apnea. And suddenly, everything I thought I knew about myself and my future flipped.

But that journey—through loss, fear, trauma, and survival—it taught me something: mental toughness isn’t built when life is good. It’s forged in the fire.

That’s why I created SHOWUP2WIN.

Not just to help athletes stay mentally locked in on the court—but to help them live fully off it. This is for those people who've been through hard things and are ready to lead their lives with resilience, not regret.

What Clients Are Saying:

“I didn’t realize how burnt out I really was until I started SHOWUP2WIN. This helped me reconnect with myself—without the pressure.”

-Youth Sports Coach

Tap into the realness with Dwayne Morton’s Podcasts.

This is where we go deeper. No scripts. No filters. Just raw conversations about what it really takes to overcome adversity, rebuild confidence, and lead your life with purpose.

Whether you’re rebuilding or just need a boost

tokeep going, this is the fuel.

You’ve made it through things you never thought you would. But you’re not meant to carry it all forever.

SHOWUP2WIN

isn’t about fixing you. It’s about helping you find your way back to yourself—with clarity, consistency, and conviction.

This is the next step. And you don’t have to take it alone.

STILL WANT MORE INFORMATION? GET IN TOUCH AT THE LINKS BELOW AND I'LL ANSWER ANY QUESTIONS YOU HAVE!

© 2025 Dwayne Morton | SHOWUP2WIN™ | All Rights Reserved